Description
Renowned Japanese director Hiroshi Kikuchi has packed both absurdist comedy and dynamic action into a new, fully integrated KFC campaign developed by Ogilvy, live this week in Australia.
Launched to celebrate KFC’s limited-edition Sweet Tokyo product range, the new Sweet Tokyo campaign was shot in the streets of Tokyo’s Shinjuku district, focussing on a love story between two ingredients: Hot & Crispy KFC and Sweet Teriyaki sauce.
Campaign executions will be seen across TV, VOD, OLV, OOH, social, activations and audio.
This professional campaign titled 'Sweet Tokyo' was published in Australia in October, 2025. It was created for the brand: KFC Australia, by ad agencies: Hogarth Worldwide and Ogilvy Australia. This Audio, Film, and OOH Outdoor media campaign is related to the Food industry and contains 5 media assets. It was submitted about 2 months ago.
Credits
Ogilvy: Strategy, Creative and Activation
Ogilvy PR: Influencer and Earned
Mr+Positive: Production
Director: Hiroshi Kikuchi
EssenceMediacom: Media
We Are Social: Social
Etcom: Multicultural Communications
AKQA: Digital
Hogarth: Production Agency
