ADVERTISING

Tnuva

Sweet Remedy for Broken Hearts

Agency: McCann

Description

The Challenge: Promoting the new Tnuva Chocolate Dessert – the perfect cure for a broken heart – using a tiny media budget.
The Insight: When subscribers to online dating websites are absent for a long time, and then sign-in again – it always means they were dating someone, and then broke up.
The Solution: Subscribers to Israeli JDate, who signed-in after a minimum of 7 days absence – got a personalized banner, offering them a cure for their broken heart: a free Tnuva’s Chocolate Dessert!

This professional campaign titled 'Sweet Remedy for Broken Hearts' was published in Israel in January, 2016. It was created for the brand: Tnuva, by ad agency: McCann. This Digital medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted over 12 years ago.

Credits

Advertising Agency: McCann Erickson, Tel Aviv, Israel
VP Creative: Eldad Weinberger
VP Digital Creative: Eyal Carmi
Creative Director: Ido Ben-Dor
Art Director: Mel Caspi
Copywriter: Sahar Lewenstein
Content Development & Social Media: Nir Refuah
Digital Production Direction: Max Shcherbakov, Tammy Katz Zara
Director of Web and IT Development: Niv Kantor

Alfa Romeo
Flax Instant Lo...

ADVERTISING

iStock Essentials

Natural cottage cheese in a bowl...

Artist: Nataly Hanin

iStock Essentials

Natural cottage cheese in a bowl...

Artist: Nataly Hanin

iStock Essentials

Natural cottage cheese in a bowl...

Artist: Nataly Hanin

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.