Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to get Carlsberg for free. The Sweatercard has contactless technology embedded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it?
This professional campaign titled 'Sweater Card' was published in Portugal in December, 2018. It was created for the brand: Carlsberg, by ad agency: Nossa. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 4 years ago.
Advertising Agency: NOSSA, Portugal
Creative Director: Nuno Cardoso
Creative Supervisor: Rafael Clark Pfaltzgraff
Art Directors: Sávio Hatherly, Rafael Clark Pfaltgraff
Copywriter: André Afonso
Account: Maria Inês Vitorino
Social Media Supervisor: Joana Carvalho
Social Media: Ana Patacão, Xavier Lopes, João Paiva
Motion Design: André Almeida