NZ AIDS Foundation

Sweat with Pride

Agency: FCB


It’s a sad fact that in 2021, New Zealand’s LGBTQIA+ communities have worse health outcomes than their peers in several different areas including mental health and HIV transmission.
So, to mark International Pride month in June, the New Zealand AIDS Foundation (NZAF) is challenging people to ‘Sweat with Pride’ by exercising for at least 21 minutes a day to get active and raise money to support the Rainbow community. To help with this, NZAF has engaged the services of three ‘Perspirational Trainers’, fronted by some of the LGBTQIA+ community’s most fabulous drag artists.
Upon signing up to the Sweat with Pride challenge, supporters choose a trainer, then the work (and fun!) begins. Carmen, Tilda and Jim will encourage, motivate and cheerlead supporters through their sweaty fundraising efforts throughout the month of June, with the goal of raising as much money as possible for Rainbow communities.

This professional campaign titled 'Sweat with Pride' was published in New Zealand in May, 2021. It was created for the brand: NZ AIDS Foundation, by ad agency: FCB. This Film medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 1 year ago.


Advertising Agency: FCB New Zealand


iStock Essentials

Fly fishing. Man fly fishing on ...

Artist: mihtiander

iStock Signature

Reaching the highest peak of ple...

Artist: Yuri_Arcurs

iStock Signature

Helping the Environment

Artist: SolStock

iStock Essentials

Young black woman working at hom...

Artist: bitenka

iStock Signature

A couple watching TV in a living...

Artist: Oluseye Samuel-Onalaja

iStock Essentials

Middle aged couple having rest i...

Artist: Valeriy_G

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.