Enable Foundation

Surreal is real in dementia

Agency: Michele Salati


“Surreal is real in dementia” is an awareness campaign designed for Enable Foundation Hong Kong, an NGO creating a cultural model for better understanding of dementia symptoms. The campaign visualizes common dementia symptoms besides the most well-known symptom of memory loss. It comprises videos, animated icons, print and posters.

This professional campaign titled 'Surreal is real in dementia' was published in China in January, 2019. It was created for the brand: Enable Foundation, by ad agency: Michele Salati. This Integrated medium campaign is related to the Public Interest industry and contains 10 media assets. It was submitted about 5 years ago.


Advertising Agency: Michele Salati, Hong Kong
Creative Director: Michele Salati
Art Director: Michele Salati / Bartholot / Serial Cut
Copywriter: Javier Valero
Photographer: Bartholot
Graphic design: T-wo
Music: Yianni Loukos
Directors: Serial Cut, Bartholot


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