ADVERTISING

Betclic Soma Surf Shutterstock Studios

Surfing Through the Odds - Soma Surf Collection

Agency: Coming Soon Lisboa

Description

Until 2021, if one were to search for images of black girls surfing on major commercial image archives, they would find an unbelievable lack of representation: among the millions of available images, there were hardly any images of young black female surfers.

To address this incredible inclusion gap, Betclic, in partnership with Shutterstock Studios, decided to launch "Surfing Through the Odds," the first collection of images of black girls surfing available in a major commercial image bank.

The collection was produced with assistance from Soma Surf, the NGO that is changing the lives of hundreds of girls in São Tomé (Africa) through surf therapy.

The Soma Surf Project was founded by Francisca Sequeira in São Tomé and Príncipe, one of the poorest countries in the world, where just over 30% of girls complete secondary education. Since 2020, Soma has been championing female empowerment through surfing, having assisted more than 90 girls thus far, and fostering a new generation of independent young women, which includes 13-year-old Maura, São Tomé's first female surfing champion.

The collection, comprised of 33 videos and over 100 photos - all produced with Soma students - has been available on Shutterstock since last year and has already attracted buyers from over 35 countries. Part of the funds raised from the sale of the images goes to finance Soma’s work.

As part of the 'Surfing Through the Odds' initiative, a documentary was produced that tells the story of Soma and the daily lives of female surfers from São Tomé. With an international production team including professionals from Brazil, Portugal, England, and the United States, the documentary was directed by South African Ana-Filipa Domingues and has been screened at events and film festivals worldwide, including the prestigious Sundance Film Festival.

This professional campaign titled 'Surfing Through the Odds - Soma Surf Collection' was published in Portugal in March, 2024. It was created for the brands: Betclic, Shutterstock Studios, and Soma Surf, by ad agency: Coming Soon Lisboa. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 months ago by Founder: Marcelo Lourenço of Coming Soon.

Credits

Name: SURFING THROUGH THE ODDS
Agency: COMING SOON
Client: BETCLIC + SHUTTERSTOCK STUDIOS + SOMA SURF
Produçtion: SHUTTERSTOCK STUDIOS
Production Company: SHUTTERSTOCK STUDIOS
Creartive Director: MARCELO LOURENÇO / PEDRO BEXIGA
Creative Team: MARCELO LOURENÇO / PEDRO BEXIGA
Doc Diretor: ANA-FILIPA DOMINGUES
DOP: BRYAN GARRICK LITTLE
Photographer/ Videographer: ANA CATARINA / THIAGO THEO
Executive Producer: NOELIA LAGE VAZQUEZ
Shutterstock Studios Creative Director: ADAM BARNETT
Approved by: RICARDO MALAQUIAS / FRANCISCO SILVA / MIGUEL DOMINGUES / RICARDO DOMINGUES (Betclic) ANA ROSEIRA / NOELIA LAGE VAZQUEZ /ADAM BARNETT (Shutterstock Studios), FRANCISCA SEQUEIRA / RITA XAVIER (Soma Surf)

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.