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Betclic Shutterstock Soma Surf

Surfing Through The Odds

Agency: Coming Soon Lisboa

Surfing Through The Odds Documentary

Description

Betclic and Shutterstock studios premiere a documentary on representation and gender equality and launch the first collection of images of black women surfing available in a global image bank.
Defying all the odds. That's exactly what the documentary Surfing Through The Odds shows, which has just been made available on Betclic's YouTube and Shutterstock's specially created page as part of a project featuring SOMA Surf - an NGO based in São Tomé and Príncipe - which tells the story of young girls fighting for female empowerment through surfing.
The representation of black women surfing was non-existent in image banks and SOMA Surf needed visibility to continue with the project. Betclic and Shutterstock Studios travelled to São Tomé to create the documentary Surfing Through The Odds and photograph these young African women, who are the first black female surfers to be featured in an images/videos collection.
This collection is available on the Shutterstock website (www.shutterstock.com/search/lifestyle?contributor=SOMA+surf-therapy) and the profits from the images/videos go directly to SOMA Surf for life. In this way, the project takes advantage of the best resources and the visibility of each partner to contribute to effective change in racial and gender inequality in the surfing community and to the empowerment of women in São Tomé.

This professional campaign titled 'Surfing Through The Odds' was published in Portugal and Sao Tome and Principe in October, 2023. It was created for the brands: Betclic, Shutterstock, and Soma Surf, by ad agency: Coming Soon Lisboa. This Digital, Film, and Integrated media campaign is related to the Gambling, Public Interest, and Sports industries and contains 1 media asset. It was submitted 4 months ago by Marketing Project Manager: Ricardo Malaquias of Betclic.

Credits

SOMA Founder & President: Francisca Sequeira
SOMA General Manager: Rita Xavier
Marketing Project Manager: Ricardo Malaquias
Branded Content Manager: Francisco Faria
Head of International Markets: Ricardo Domingues
Co-Founder, Executive Creative Director: Pedro Bexiga
Co-Founder, Executive Creative Director: Marcelo Lourenço
Vice President, Shutterstock Studios: Aiden Darne
Senior Director, Production Shutterstock Studios EMEA & APA Executive: Adam Barnett
Producer EMEA: Noelia Lage Vazquez
Client Success Manager: Ana Roseira
UK Producer: Nailah Blissett
South Africa Producer: Anco Henning
Photographer & Videographer: Ana Catarina
2nd Photographer, Videographer and DIT Documentary Director: Thiago Theophilo
Documentary Director: Ana-Filipa Domingues
Documentary Director of Photography: Bryan Garrick Little
Documentary Water Cinematographer and 1st AC: Diogo Domingues
Documentary 3rd Camera and BTS: Nic Eve
Documentary Sound Recordist: Khanya Cona
Documentary Story Editor: Sanki Razer
Documentary Senior Editor, LaLoca Post House: Neto Jones
Documentary Editor Assistant: Francisco Camacho
Documentary Colourist, LaLoca Post House: Aline Biz
Documentary Sound Design and Mix : Thiago Duar e Bruno Lima
Documentary VFX, Run Zebra Run: Luis Villanova
Documentary Online Editor, LaLoca Post House: Neto Jones
Documentary Post-Production: LaLoca Post House
Stock Post-Production Supervisor: Hayley Struck
Stock Post-Producer: Rachael Williams
Stock Editor and Colourist: Allex Alison
Stock Retoucher: Ryan Tacay
Stock Roto Artist: Ethan Chang
Stock Post-Production: Shutterstock Studios
Client Partner: Maria Inês Franco Blazer Rodrigues
Senior Director, Enterprise Marketing: Selena LoRusso
Director, Enterprise Marketing: Alexandra Rivera
Global Head of DEI: Meeckel Beecher
Communications Manager: Srey Dasgupta
Global Head of External Communications: Lori Rodney
Content Solutions Lead, EMEA: Ilias Kountoupis
Mgr, Contributor Strategy: Kristie McCrory
Sr Content Editor: Yun Sun Park
Social Media Specialist: Taylor Bickett
Associate Creative Director: Nicole Dai
Copywriter: Francisca Ovalle

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