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Description

Renault E-Tech electric techno « plein sud® » and iconic « plein sud® » are now available with the electric full-length canvas sunroof. To mark this occasion, the brand is launching "Sunroof", a new campaign dedicated to this essential equipment, an invitation to be free.
More than just an equipment, this sunroof has always been a lifestyle. A car designed to support the everyday life and bring a feeling of freedom in every instant. The car aspires to make every trip an experience of freedom.

For the launch of the « plein sud® » versions of the Renault 4 E-Tech electric, equipped with the canvas electric sunroof, Publicis Conseil Agency and director Philippe Templeman (Phantasm) co-sign on 'Sunroof', a campaign which celebrates the need to reconnect with the world. Based on the premise that humans are not meant to live cooped up indoors, the film captures that liberating moment when the architecture recedes to make way for the sky. We follow a ballet dancer's intense effort in training and an executive's weariness in an office building. Two closed worlds shattering when the ceilings open, mimicking the Renault 4 E-Tech electric « plein sud® » sunroof opening. Templeman brings a strong cinematographic aesthetic, blending immersive sound-design and organic visuals to share a sensation of freedom, and promise this:

To enhance the latest Renault 4 film, Start Rec studio synchronised Max Richter's « Spring 1 – 2021 », a deconstructed and contemporary reprise of the Four Seasons by Antonio Vivaldi. A song both airy and luminous which illustrates the feeling of freedom brought by the Renault 4 E-Tech electric « plein sud® » sunroof.

It is in this spirit of freedom that Renault 4 E-Tech's « Plein Sud® » full-length electric canvas sunroof is designed. With a generous opening of 92cm* and vocal command or button controlled, it transforms the interior into a space bathed of light, with a direct connection to the exterior, may it be in the front or backseats.

Beyond this signature, Renault 4 E-Tech electric presents itself as an 'everyday car', designed to adapt to all purposes. 100% electric and connected via multimedia openR link with Google built-in**, granting access to over 100 apps***, the car blends modern technology and its legendary practicality.

This professional campaign titled 'Sunroof' was published in France in May, 2026. It was created for the brand: Renault E-Tech, by ad agency: Publicis Conseil. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 9 minutes ago.

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