SUN TRIPLE DEFENSE

The Challenge
Institut Esthederm was facing declining relevance among younger and millennial audiences across the UAE and GCC. Traditional, static skincare communication struggled to capture attention in an increasingly fast-paced, visually driven social media environment.

The Solution
We reimagined the brand’s visual language for a social-first campaign, moving away from conventional static skincare imagery toward a bold, energetic, motion-led approach.

Through dynamic motion, playful animation, and high-impact visual storytelling, the campaign transformed product communication into engaging social content designed to capture attention, encourage interaction, and connect with a younger audience while maintaining the brand’s premium identity.

The Results
+30% social engagement
+45% reach
2× video views

The campaign helped modernize the brand’s social presence and strengthen its relevance among younger audiences across the GCC.