ADVERTISING

Cancer Council

Sun Sound

Agency: The Monkeys

Description

Check out the site with a video and the sun sound:http://www.cancercouncil.com.au/sunsound/
Tasked with the challenge of persuading Australians, in particular care-free teenagers, to be aware of the dangers of sun exposure and remember to cover up, the Monkeys responded with the creation of a five-second musical sound trialled on Sydney beaches over the weekend.
The Monkeys collaborated with award-winning singer / songwriter Ben Lee, to create the sound to be played at beaches, sporting events and festivals, to remind Australians to protect themselves against the sun.
The Sun Sound, one of 20 sounds submitted by Lee, is part of a trial project aiming to remind Australians to take safety precautions against sun damage when they hear the sound played. It will be played in public spaces at regular intervals, to prompt people to reapply sunscreen or cover up.

This professional campaign titled 'Sun Sound' was published in Australia in December, 2009. It was created for the brand: Cancer Council, by ad agency: The Monkeys. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 13 years ago.

Credits

Advertising Agency: Three Drunk Monkeys, Sydney, Australia
Executive creative directors: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Creative team: Scott Dettrick, Nick Morrissey
Production team: Mark Green, Eve Woolfson, Thea Carone, Ana Nielsen, Toby Harrison, Graeme Robertson

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