Summerville Beach Resort is the first five star hotel in one of the most trendy beaches of Brazil, Porto de Galinhas. With more than 200 accommodations, between rooms and bungalows, Summerville is the destination for tourists from all over the world. People search for comfort, relief and, of course, the sun. And that’s the concept of Summerville’s 10th anniversary campaign. There is a common sense that the Northeast of Brazil has only one season: summer. The idea is to use thermal images to represent the warmth of the region.
This professional campaign titled 'Summerville 10th Summer' was published in Brazil in February, 2010. It was created for the brand: SummerVille, by ad agency: Gruponove. This Print medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Gruponove, Recife, Brazil
Creative Directors: Aliwton Carvalho
Art Director: Ricardo "Kadito" Rodrigues
Copywriter: Aliwton Carvalho, Rafael Nântua
Photographers: Thomas Baccaro, Pontes Hotéis & Resorts Archive