Yas Island Theme Parks

Summer Says Yas

Agency: McCann


Most of us know summer for being hot, steamy and a more than a little temperamental. And now, ‘he’s’ in town (wearing what can only be described as Miami Swag meets Milan Chic), and he’s teamed up with Yas Island Theme Parks to help you get away from the same old summer getaway this year. Whether you’re a tourist coming to the UAE for a vacation or a resident wondering how to spend your scorching summer, it’s hard not bump into the endless offers, promotions and promises of an ‘awesome’, ‘big’ or ‘unforgettable’ break – they all sound, look and even offer the same old stuff TBH. But has anyone ever wondered what Summer has to say about all of these claims made on his behalf? That’s exactly what the folks at Yas Island Theme Parks are answering this year. Home to not one, but two, award-winning indoor theme parks (Ferrari World Abu Dhabi & Warner Bros. World™ Abu Dhabi) and the World’s Leading Waterpark (Yas Waterworld), Yas Island Theme Parks means business when it comes to fun. But don’t take their (or our) word for it. Let Summer (the actual season) tell you, in all his sizzling sassiness, why #SummerSaysYas.

This professional campaign titled 'Summer Says Yas' was published in United Arab Emirates in July, 2019. It was created for the brand: Yas Island Theme Parks, by ad agency: McCann. This Film medium campaign is related to the Hospitality, Tourism industry and contains 1 media asset. It was submitted about 4 years ago by CSO: Tahaab Rais of FP7 McCann MENAT.


Advertising Agency: Momentum UAE
Senior CD: Raphael Nassoura
CD: Muhammad Ali
Account Director: Badr Bourji
Art Director: Stephanie Koyess
Account Executive: Nahla Jaber
Regional Head of Strategy: Tahaab Rais
Strategic Consultant: George Giessen

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