Inserts placed inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocation effect that asthma has on New Zealand children.
This professional campaign titled 'Suffocation' was published in New Zealand in October, 2009. It was created for the brand: Asthma Foundation, by ad agency: Ogilvy. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Ogilvy Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O'Leary
Copywriters: Tom Paine
Art Director: Tom Paine
Photographer: Fraser Clements
Retoucher: Hayden Wood
Account manager: Petra Skoric