Agency: yoband


Constipation has a significant effect on the overall quality of life. Constipation is invisible,but the facial expression of pain is external and persistent. The ad presents powerful images by amplifying the pain. Through the messy ball of wool, it expresses the concept that constipation can make your life seem like a mess, which would resonate with consumers and make them impressed by Aloe Vera Soft Capsule.

This professional campaign titled 'Sufferings' was published in China in May, 2022. It was created for the brand: Meilaijian, by ad agency: yoband. This OOH Outdoor and Print media campaign is related to the Health industry and contains 3 media assets. It was submitted about 2 years ago.


Advertising Agency : Yoband, Guangzhou, China

Chief Creative Officer : Yiping Liu
Chief Creative Officer : Dong Huang
Creative Director : Weitao Li
Creative Director : Yuandong Liu
Creative Director : Carlos Chen
Art Director : Yuandong Liu
Art Director : Weitao Li
Art Director : Yiping Liu
Copywriter : Dong Huang
Copywriter : Kimmoe Mo
Designer : Haiwei Qiu
lllustrator : Yuandong Liu
Managing Director : Rong Luo


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