Description
For World Mosquito Day, our ad campaign "Suck Blood Like, Not My Blood" uses a vivid visual metaphor to highlight the severe impact of mosquitoes on health. By suggesting that mosquitoes should "suck" fruits like plums, raspberries, and cherries—which look like blood when extracted—rather than human blood, we draw attention to the dangers of mosquito bites.
This creative concept underscores a serious issue: mosquitoes are not just annoying; they spread deadly diseases like malaria. Our lines, such as "Suck a Plum, Not My Blood," emphasize the contrast between harmless fruits and the severe health risks posed by mosquitoes.
The ad encourages protective measures like using mosquito nets and insecticides and provides crucial information on the ongoing threat of mosquito-borne diseases, reinforcing the need for effective prevention.
This professional campaign titled 'Suck Bloodlike, Not My Blood' was published in Nigeria in August, 2024. It was created for the brand: Dhance365, by ad agency: Dhance365. This Content, Digital, and Print media campaign is related to the Agency Self-Promo industry and contains 3 media assets. It was submitted over 1 year ago by Marketing Communication Agency: Dhance365 of Dhance365.
Credits
Advertising Agency: Dhance365, Lagos, Nigeria
Creative Director: Korede Kareem.
Art Director: Adedeji Omoluwabi.
Copywriter: Temilade Fayemi.
