Arab Bank

Success is a journey

Agencies: Ogilvy Ogilvy Cairo


A 60 seconds short film where we follow dramatic emotional stories reflects that we all pass through signs in our lives that guide us to our failures and success. These lines create an emotional bond between the audience and the bank as we will see situations from our everyday lives that affect us all.

This professional campaign titled 'Success is a journey' was published in Egypt in March, 2023. It was created for the brand: Arab Bank, by ad agencies: Ogilvy and Ogilvy Cairo. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 1 year ago by Film Director: Younes Medhat.


Advertising Agency: Ogilvy, Cairo, Egypt
Creative Director: Omar El-Moutaz Bel’lah
Creative Team: Meral Ahmed - Hesham Tarek - Menna El-Moufty
Production House: Backstage Pictures, Cairo, Egypt
Director: Younes Medhat
DOP: Mostafa El Kashef
Art Director: YaRa Hatem
Stylist: Amna Abdelrahman Elshandaweely
Post House: VIVID Studios, Cairo, Egypt
Editor: Hussien Mokhtar
Colorist: Essam Abdel Salam
Music & Sound Design: Smiders

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