Substitute influencers
Description
Every time the World Cup comes around, everything is all about football... except work. Meetings keep happening, tasks pile up, and some shifts just can't be ditched. For millions of fans, that means missing out on matches they've been waiting four years to see.
So, as the official sponsor of substitutes for the 2026 FIFA World Cup, Rexona stepped in. We sent our crew of influencers to cover for real fans at their jobs so they didn't have to miss the game they were dying to watch. On top of that, we put "El Tigre"—our top sports influencer—in the main host chair for the official tournament broadcast across Mexico, the US, and Canada on Colombia's biggest networks
This NSFW professional campaign titled 'Substitute influencers' was published in Colombia and Ecuador in June, 2026. It was created for the brand: Rexona, by ad agency: Mass Digital. This Content, Digital, and Integrated media campaign is related to the Other, Personal Accessories, and Sports industries and contains 1 media asset. It was submitted about 9 hours ago by david patiño of Mass digital.
Credits
Agency: Mass McCann
Credits
Executive Creative Director David Patiño
Chief Creative Officer Alejandro Barrera
Creative Director Matías Galarza
Senior Copywriter Carla Pérez
Art Director Pablo Camacho
Copywriter Gabriela Cruz
Account Director Alejandra Gómez - SAMY
Graphic Designer Daniela Aparicio
Account Director Julián Ortiz
Managing Director Óscar Acosta
Motion Graphics Designer Joaquín Delgadillo
Planning Director Tatiana Garzón
Account Executive Naomi Pozo
Account Executive Any Bolívar - SAMY
Social Media Maria José Jaramillo
