NSFW Warning
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Description
Check out the microsite: http://www.doemezweten.be/ and try keywords like: ‘handstand’, ‘basic instinct’, ‘kalender’, ‘kubus’, ‘ballen’, ‘bellen’, ‘kammen’ ‘dans’ ‘gitaar’, ‘touw’, ’stofzuigen’ or ‘mop’. The point is to score 300 points as fast as possible by typing the right commands and making him sweat. If you succeed, Kalle will go seek freshness in the airconditioned Ford Fiesta and you get to win lovely prizes.
This NSFW professional campaign titled 'Subservient Sauna' was published on August 23, 2007. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 16 years ago.
Credits
Advertising Agency: Ogilvy, Brussels, Belgium
