Raise Health For All

Nuvance Health Joins Tristate Area’s Most Awarded Healthcare System

StrawberryFrog, the independent, full service, creative advertising agency, is launching a high-profile advertising campaign to announce that Nuvance Health, which serves the Hudson Valley and Connecticut, is now part of Northwell Health, the largest and most awarded healthcare system in the tristate. Nuvance Health will be absorbed into the Northwell brand.

The campaign, “Raise Health For All,” educates New York’s Hudson Valley and Connecticut consumers about the elevated standard of care they will experience within the Northwell network and expands awareness in the region about Northwell’s record of excellence and community-based mission: That no matter where a person lives, the health care they count on should rise to meet their needs.

Northwell’s tagline, “Raise Health,” is the company’s rallying cry for better health for all. The :60, :30, and :15 videos powerfully bring the messaging to life, showcasing Northwell's diverse populations and geographic areas. They feature scenes ranging from an Upstate fly fisherman and a suburban pizza shop to upscale waterfront homes and joggers on a Connecticut bridge.

The narration explains that Northwell believes the highest standard of healthcare should exist everywhere, for everyone: “There is no upstate, or downstate, or neighboring state, when it comes to healthcare. The standard should not change. It should rise to meet every community.”

“We used a documentary-style look to illuminate the people and places at the center of this next chapter for Nuvance and Northwell,” said Nick Sonderup, Chief Creative Officer, StrawberryFrog. “It reflects what Northwell is bringing to these communities: Clinical excellence, investment in the future of health care and care shaped by the needs of the communities they serve.”

The campaign’s claim of being the most-awarded healthcare network in the tristate area is based on U.S. News & World Report’s 2025-26 prestigious “Best Hospitals” report.

The campaign assets break May 26 on TV, OLV, online video, radio, OOH, social media and print across New York’s Hudson Valley and Connecticut. The work signals a significant commitment to bringing a stronger, more connected standard of care to more and more communities across New York and Connecticut.

“In today's dynamic world, we know consumers are seeking authentic connections and real purpose, especially in something as deeply personal as their healthcare. With change, it's natural to have questions, even anxieties. But for our Nuvance Health communities, this moment is not just about a brand integration; it's about amplifying a shared vision,” said Ramon Soto, CMO, Northwell. “We are committed to meeting our consumers where they are, ensuring they receive an elevated standard of care that is both clinically exceptional and profoundly human. Our Northwell promise is to 'Raise Health' for every individual, sparking positive cultural change and enriching lives in their communities.”

StrawberryFrog has served as Northwell’s Agency of Record since 2019.