Style that Sticks

To reframe Command's brand narrative, Colle McVoy’s insight was simple: people don’t just want tools, they want inspiration.

"Style that Sticks", a new global campaign, captures both what Command does and what this campaign is about. Literally, its products stick (strong, reliable, damage-free). But culturally, great style also sticks – it inspires, spreads, and gets replicated. The double meaning turns a functional product truth into a cultural one: Command doesn’t just help you hang things, it helps your style take hold, leaving an impression that lasts and sparking ideas that others want to take and make their own.

Command has an entire universe of products designed not just to hang, but to transform, unlocking endless decorating and organizing possibilities.

To address this head-on, this campaign showcases head-turning design moments that are so irresistible, people can’t help but want them for themselves.
The first piece of the campaign to go live is a :30 Halloween-themed spot, “Spideys,” which will run across TV, CTV, YouTube, and social.
"Bells" is the holiday execution of the Style that Sticks campaign, where a single spark of inspiration ignites bold, Command-powered design ideas that spread, adapt, and transform spaces everywhere.
"With 'Style that Sticks,' we’re redefining what Command stands for," says Tate Galvin, Vice President, Home Improvement, 3M. "This campaign marks an exciting evolution – showing how our products can unlock creativity and self-expression for consumers in everyday spaces. Colle McVoy helped us bring that vision to life in a way that feels bold, stylish, and deeply human."

Command and Colle McVoy created a cultural invitation to show how one person’s creative spark with Command Products can ignite another’s, and another’s, and another’s – until the ripple effect transforms entire spaces.

"This campaign is a game-changer for Command," says Tricia Lynch, Group Account Director at Colle McVoy. "'Style that Sticks' isn’t just a clever line – it’s a bold repositioning that transforms our brand from a functional tool to a design partner. We tapped into something powerful: people don’t just want damage-free solutions – they want design that speaks to them. This work captures that beautifully, showing how Command can be the spark behind everyday creativity that spreads."