Description
Created by the Lisbon-based agency Coming Soon, “Stupid Ideas” is a campaign for PSP (Polícia de Segurança Pública), launched during the Easter holiday in Portugal.
Through a series of digital films, the campaign shows characters having a drink and suddenly starting to hear the most “stupid” advice, seemingly suggested by their drinks. Using humor and nonsense, it offers an original twist on the classic “don’t drink and drive” message.
Produced by Show Off Films / MOLA, “Stupid Ideas” was launched primarily on social media and digital platforms.
This professional campaign titled 'Stupid Ideas' was published in Portugal in April, 2026. It was created for the brand: Polícia de Segurança Pública, by ad agency: Coming Soon Lisboa. This Film medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 1 hour ago by Founder: Marcelo Lourenço of Coming Soon.
Credits
Title: STUPID IDEAS
Brand: PSP - POLÍCIA DE SEGURANÇA PÚBLICA
Agency: COMING SOON
Creative Director: MARCELO LOURENÇO / PEDRO BEXIGA
Copywriter: MARCELO LOURENÇO
Art Director: PEDRO BEXIGA
Production Company: SHOW OFF FILMS / MOLA
Director: ALEXANDRE MONTENEGRO
DOP: RICARDO MAGALHÃES
Editor: BRUNO MOREIRA / GUSTAVO JANZ
Producer: ALEXANDRE PAPIN
Post Production Director: LUCIANO OTTANI
Post Production Producer: JOANA RIBEIRO
Executive Producer: TAMIRIS MONTENEGRO
Sound Design Company: MUTE
Sound Designer: VICTOR MINGATES
Wardrobe: CARLOS SOARES
Set Art Director: NELSO COELHO
