Stuck

This April, SNICKERS is debuting their new creative campaign for SNICKERS Peanut Butter and SNICKERS Peanut Butter Ice Cream with the launch of "Stuck". The campaign features classic SNICKERS humor to show how hunger-fueled indecisiveness can be resolved with the unique satisfaction of a SNICKERS Peanut Butter bar, with both real creamy peanut butter and crunchy peanuts.

71%* of consumers globally identify textural interest as a key component of their eating experience. SNICKERS Peanut Butter delivers on this, satisfying the flavor peanut butter lovers enjoy while offering them the full multisensorial peanut butter experience they crave.

Hunger can turn even the simplest choices into moments of indecisiveness. While other snacking brands force a choice between creamy or crunchy peanut butter and chocolate, SNICKERS Peanut Butter delivers the ultimate satisfaction for the most fulfilling snack.

The hero campaign ad ‘Stuck’ features two climbers in a sticky situation where hunger-induced indecisiveness takes over a simple choice to get help. Luckily, SNICKERS Peanut Butter’s creamy, crunchy satisfaction gets them on the right track to rescue.

In addition to “Stuck”, the brand is releasing a series of “Creamy and Crunchy” product-forward visual spots highlighting the multisensorial satisfaction SNICKERS Peanut Butter offers when hunger has you feeling indecisive. Watch the full spot for SNICKERS Peanut Butter and SNICKERS Peanut Butter Ice Cream.

Fans can watch the campaign nationwide on TV and social media platforms, including YouTube, Meta, Snapchat and TikTok. The campaign was developed by creative AOR BBDO New York.

Stay tuned on SNICKERS social channels to see what other surprises the brand has for fans of the creamy, crunchy, satisfying SNICKERS Peanut Butter soon.