Cheestrings, Europe’s most beloved cheese in stringed form, was joining a band. No longer merely a solo artist, the strings were being joined by a variety of other things to form a range under the moniker ‘Strings & Things’. To make sure people remembered this, we created a bizarrely memorable campaign that allowed us to say the new brand name a kajillion times.

This professional campaign titled 'Strings and Things' was published in Ireland in August, 2019. It was created for the brand: Strings and Things, by ad agency: Rothco | Accenture Interactive. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 4 years ago by Senior Art Director: Fabiano Dalmácio of Rothco - Part of Accenture Interactive.


Advertising Agency: Rothco part of Accenture Interactive, Dublin, Ireland
Client: Kerry Foods
Executive Creative Director: Alan Kelly
Creative Director: Rob Maguire
Creative Team: Rob Maguire, Fabiano Dalmácio
Managing Director: Richard Carr
Business Director: Rosie Rogers
Account Director: Sarah Murphy
Account Manager: Clara Reddan
Agency Producer: Aisling O’Dwyer
Project Manager: Caroline Coates
Director: Greg Barth
Production Company: Blink Ink
Producer: Janet Smith
Director Of Photography: Tim Green
Editor: Nick Armstrong @ Cut+Run
Vfx: Glassworks
VFX Supervisor: Mark Harris
Post Production Supervisor: Duncan Cook
Music: Major Tom
Sound Design: Mutiny
Media Agency: Vizeum

Under Armour
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