Description
Deutsche Telekom has united all four of the lead boys from the original Stranger Things cast for a new campaign promoting streaming platform MagentaTV.
The campaign sees Finn Wolfhard as Mike; Gaten Matarazzo as Dustin; Noah Schnapp as Will; and Caleb McLaughlin as Lucas back together at Mike’s house in a film that authentically recreates the look and feel of the iconic show.
Running across TV, VOD, radio, outdoor and social, the ‘Everything In One Place’ campaign, created with adam&eveDDB London and Berlin, reminds audiences that all their favourite worlds - from Hawkins to Hollywood - are united in one place, through MagentaTV.
The TV commercial opens in Mike’s basement, a familiar setting for fans of the show, as the boys create a machine to watch “infinite hours” of fight scenes from classic ‘80s movies to try and prepare themselves for a final battle in the Upside Down.
The campaign borrows the instantly recognisable Stranger Things universe and its nostalgic ‘80s look and feel to dramatise the challenge of finding everything back then versus the simplicity of having it all now with MagentaTV.
Production design for the film was led by Sean Brennan, the show’s original set designer, who helped recreate four iconic rooms with meticulous accuracy - even revealing a previously unseen corner of Mike’s basement.
The film was lensed by Lachlan Milne, the cinematographer for key episodes of Seasons 3 and 4 of Stranger Things. His involvement ensured the spot captured the show’s unmistakable visual magic - from its nostalgic lighting to its cinematic framing.
The “machine” in the film was actually built entirely over several weeks and was fully functional right up until its on-screen meltdown. The art department designed more than 300 bespoke VHS titles and ‘80s movie artworks. Interspersed with these, Deutsche Telekom licensed five key films to maintain a level of authenticity to the period: E.T., Back to the Future, Alien, Commando, and The Empire Strikes Back.
Post-production house Katalyst collaborated with the Netflix production team to bring to life the Upside Down vines in the ad.
The spot is soundtracked by Billy Squier’s “Lonely Is the Night”, an epic track of the era that perfectly captures the spirit of the ‘80s, woven together with original score elements from the series to maintain the show’s iconic soundscape.
To mark the partnership, Telekom will flip its iconic ‘T’ logo upside down across TV, social and retail in Germany. The brand has also created a treatment for its sound logo, reimagining the mnemonic with a familiar Stranger Things synth effect added.
The campaign will run until December 31st across TV, VOD, DOOH, radio, social, online and POS in Germany, Austria, Czech Republic, Slovakia, Hungary, Croatia, and Greece.
This professional campaign titled 'Stranger Things Heroes Unite' was published in Germany and Multinational Europe in December, 2025. It was created for the brand: Deutsche Telekom, by ad agency: adam&eveDDB. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 21 days ago.
