ADVERTISING

Eicher

Stories from the fields

Agency: Blue Buddha

Yadein rahe zinda… / Memories remain alive…

Ek Titli Ki Udaan / The flight of a butterfly

Maati Maange Dular / The soil yearns for love

Kahaani Ek Asli Jazbe Ki / The Story of Real Passion

Ek Atoot Bandhan / An Unbreakable Bond

Description

Eicher Tractors (TAFE) wanted to create 5 films to be shown at their BTL events happening in many developing and remote villages and cities across India, and on the brand’s digital platforms.

What makes a farmer happy? What's most precious to them? What are their dreams made of? We pondered upon these questions and understood that nothing but the soil makes a farmer happy, that the harshest heat cannot kill a farmer's passion, and that their relationship with the earth is unbreakable. And from these seeds of realization, our stories bloomed.

This professional campaign titled 'Stories from the fields ' was published in India in December, 2021. It was created for the brand: Eicher, by ad agency: Blue Buddha. This Content, Digital, and Film media campaign is related to the Automotive, Industrial, and Other industries and contains 5 media assets. It was submitted over 1 year ago.

Credits

Creative Agency: Blue Buddha Creative
Chief Creative Office: Sanchayan
Creative Content Team: Sanchayan, Trishla, Jishnu
Client Servicing: Murli Menon

Production House: Story Minds
Director: Sanchayan

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