With an ongoing political crisis, the Brazilians are more concerned about political matters so they keep an eye on every news about the governing and bring such discussions to the social networks.
Finding out that the Correios, a state-owned company, had imposed a 51% increase in shipping, affecting everyone who buys or sells through the internet, the Mercado Livre has brought light to the issue by launching a protest with the hashtag #StopAbusiveShipping.
Everyone who would send a letter or an order was invited to participate. All they had to do was write the hashtag on the box, or on the envelope and put the protest inside the Correios, so they themselves spread all of Brazil.
With zero investment, we impacted millions of Brazilians and fought for the right to buy online with a fair shipping.
This professional campaign titled '#StopAbusiveShipping' was published in Brazil in August, 2018. It was created for the brand: Mercado Livre, by ad agency: REF+. This Digital medium campaign contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: REF+, São Paulo, Brazil
Chief Creative Director: Renato Pereira
Creative Director: Deny Zatariano
Art Director: Fernando Pereira
Copywriter: Rodrigo Coletto
Additional Credits: Animal Estúdio