Description
No7, the UK’s number one skincare brand1, marks its entry into the healthy skin category with an invigorating integrated campaign highlighting its brand new Derm Solutions range, a line-up of nine products, including dermatologist-approved cosmetic skincare products and targeted solutions for key skin concerns, together with a new free-to-access in-store skincare consultation service combining dermatologist-grade technology with expert skin analysis.
‘Stop the cycle. Rehab Your Skin’ was developed by WPP agency, The Pharm - made up of VMLY&R, Ogilvy and Essencemediacom - to drive awareness of the new No7 Derm Solutions range and services and aims to tackle skin frustrations by finding the right skincare solution for everyone.
The hero spot follows four women in their bathroom skincare routine. Through lively dancing and vibrant art direction, the film delves into a skincare lab, helping them to understand and find a solution to their individual skin concerns.
The full integrated campaign will be launched in the UK first, with executions spanning TV, VOD, Social, OOH and PR.
This professional campaign titled 'Stop the cycle. Rehab your skin.' was published in United Kingdom in October, 2023. It was created for the brand: No7, by ad agencies: Ogilvy, VMLY&R, and WPP. This Film and Integrated media campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 1 year ago by Associate Director, Communications: Billi Hatfield of VML.
Credits
Agency: The Pharm (made up WPP agencies VMLY&R, Ogilvy and Essencemediacom)
Agency Production: Hogarth Worldwide
Production Company: Academy Films
Service Company: Division Films
Post-production: GPS and Black Kite Studios
