Stolen Discount

Agency: Rethink


Bike theft is a plague in big cities. And Decathlon wants to make it easier for people to stay active. So they turned stolen bikes police reports into discounts towards new rides.

This professional campaign titled 'Stolen Discount' was published in Canada in May, 2023. It was created for the brand: Decathlon, by ad agency: Rethink. This Ambient, Content, and Print media campaign is related to the Retail Services, Sports, and Sportswear industries and contains 2 media assets. It was submitted 12 months ago by Creative Director: Xavier Blais of Rethink.


CCO: Aaron Starkman
CSO: Sean McDonald
ECD: Xavier Blais
ACD: Mathieu Lacombe
Art Direction: Claudia Barbiero, Jean-Nicolas Duval
Copywriter: Isabelle Neault, Mnrupe Virk, Nicolas Labbé
Strategy Director: Pascal Routhier


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