Description
insight
One of the biggest childhood fears is dark because the dark is where monsters live. We will promote the film Monsters University and his beloved characters in a way that helps children lose the fear.
idea
We created a card that goes in front of headlights of cars that are parked in malls and colleges. Once the beacon is lit, the magic happens.
This professional campaign titled 'Sticker' was published in Brazil in June, 2013. It was created for the brand: Disney, by ad agency: Propaganda. This Direct medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 12 years ago.
Credits
Advertising Agency: Mais Propaganda, Brazil
Executive account: Edjane Rodrigues
Creative Directors: Breno Ribeiro, Renata Rodrigues
Art Director: Breno Ribeiro
