Agency: Propaganda


One of the biggest childhood fears is dark because the dark is where monsters live. We will promote the film Monsters University and his beloved characters in a way that helps children lose the fear.
We created a card that goes in front of headlights of cars that are parked in malls and colleges. Once the beacon is lit, the magic happens.

This professional campaign titled 'Sticker' was published in Brazil in June, 2013. It was created for the brand: Disney, by ad agency: Propaganda. This Direct medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: Mais Propaganda, Brazil
Executive account: Edjane Rodrigues
Creative Directors: Breno Ribeiro, Renata Rodrigues
Art Director: Breno Ribeiro


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