Africa Health Placements


Agency: Boomtown


Africa has a severe shortage of doctors and other healthcare professionals. So Africa Health Placements sent a direct mail containing a pressure activated device to recruit foreign doctors to work in Africa. Once opened, a message prompts doctors to place their stethoscope on the device, this activates a pre-recorded MP3 that speaks directly to them. The audio for the ad was recorded at a low level so that it was only audible through a stethoscope. Turning something that every doctor possesses into an advertising medium to create the world's first stethoscope radio ad.

This professional campaign titled 'Stethoscope' was published in South Africa in January, 2013. It was created for the brand: Africa Health Placements, by ad agency: Boomtown. This Direct medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: Boomtown Strategic Brand Agency, Port Elizabeth, South Africa
Creative Director: Andrew MacKenzie
Art Director: Tim Jones
Copywriter: Gary Welsh
Designer: Jedd McNeilage
Editor: Steven Carter
Additional credits: Rooftop Productions

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Mahindra Powerol


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