Smart Group

Step out of the Shadow

Agency: ONCE


Smart Group has ambitions to become the most innovative distributor of electronics in eastern Europe. But partners know nothing about company's R&D activities and innovations, they perceive it as an average small importer. We decided to help the business to step out of the shadow and look as bold as they feel. To illustrate this we used the undiscovered negative space behind the letters of «Smart Group», which helped us to find new sharp and strong geometrical figures. The idea is implemented in brand identity, website design and animations.

This professional campaign titled 'Step out of the Shadow' was published in Ukraine in September, 2018. It was created for the brand: Smart Group, by ad agency: ONCE. This Design medium campaign is related to the Electronics, Technology industry and contains 19 media assets. It was submitted almost 6 years ago.


Advertising Agency: ONCE, Kyiv, Ukraine
Art Director: Viktor Grudakov
Copywriter: Uliana Shved
Strategist: Anton Yatsenko


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