ADVERTISING

Apple • iPhone

Step Into the Light

Agency: TBWA\Media Arts Lab, India

Description

Shot on iPhone 18 Pro: Celebrating Diwali with “Step Into the Light”

Apple launches "Step Into the Light," a new Shot on iPhone film created for Diwali in collaboration with Raw Mango, a contemporary Indian fashion brand best known for its innovations, sharp cultural commentary and deeply considered takes on Indian textiles. The film was shot entirely on iPhone 18 Pro.

Directed by Raw Mango founder Sanjay Garg, the film captures how India looks during the festival of light, set at Tijara Fort, a restored 19th-century royal palace in Rajasthan.

"Diwali, for me, is the biggest festival of the year," says Sanjay Garg, founder of Raw Mango. "It represents a change in weather where we welcome winter in the company of people we love."

Built around the refrain of a folk interpretation of Anu Malik's iconic '90s song "roop suhana lagta hai" ("this form looks beautiful"), the film celebrates light on the year's darkest night. Through dance, it captures the move from darkness into light, stepping out in your most vibrant, beautiful form.

Founded in 2008 by textile designer Sanjay Garg, Raw Mango creates conversations in textile and culture through saris, garments, experiences, spaces and objects. The collaboration comes as the brand steps onto the global stage, following its first international runway show at London Fashion Week earlier this year. The wardrobe brings together textile traditions from across the subcontinent, from Mashru to Varanasi brocades to Chanderi in hues that harmonize with the colors of the iPhone 18 Pro.

With light at the center of Diwali, the film was shot in low light to showcase the most advanced camera Apple has ever made. The 48MP Fusion Main camera on iPhone 18 Pro brings variable aperture to iPhone for the first time, with six laser-cut blades that automatically adjust for depth of field and lighting. Combined with a new sensor, it delivers better low-light photography, intelligently widening the aperture to ƒ/1.48 for impressive low-light shots.

Smart focus tracking uses on-device intelligence to let you lock onto a performer and keep them in focus, even if they leave and re-enter the frame as they move through highly synchronized choreography by the Big Dance Centre troupe, which blends traditional and contemporary elements.

The film debuted November 4 on Apple's global Instagram and Apple India's YouTube channel, ahead of Diwali. A behind-the-scenes film, available November 4 on Instagram Stories, shows Garg at work on set using iPhone 18 Pro.

This professional campaign titled 'Step Into the Light' was published in India in November, 2026. It was created for the brands: Apple and iPhone, by ad agency: TBWA\Media Arts Lab, India. This Film medium campaign is related to the Electronic Devices industry and contains 4 media assets. It was submitted 10 minutes ago.

Credits

Agency: TBWA\Media Arts Lab (India)
Creators: Raw Mango
Director: Sanjay Garg
Production Company: April Studios
Post-Production Company: Raw Mango & Heckler
Editing: Anupam Sarkar
Director of Photography: Janamejaya Daroz

Home Instead

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.