Description
Karlovacko is Heineken Croatia’s beer brand which has adapted its successful campaign "Among Your Own" to promote the new social rules for fighting coronavirus disease (COVID-19). The adaptation communicates the importance of reducing physical contact and staying at home in your crate - among your own. The "Among Your Own" communication platform, made in collaboration with Bruketa&Zinic&Grey, was first launched a year ago. It is based on the importance of belonging, understanding, tolerance and acceptance by others. How does the story go in the age of coronavirus, take a look in the video which gained over 1,5 million views on all digital channels.
This professional campaign titled 'Stay In Your Crate' was published in Croatia in March, 2020. It was created for the brand: Karlovacko, by ad agency: Grey. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 4 years ago.
Credits
Advertising Agency: Bruketa&Zinic&Grey, Zagreb, Croatia
Creative Director: Sinisa Waldinger
Creative Director: Ivo Payer
Senior Copywriter: Vanja Cinic
Account Director: Valentina Bugarin
Head Of Digital Strategy And Creative: Iva Bolta
Art Director: Ivana Momcilovic
Marketing Director: Filip Rabuzin
Brand Manager: Nina Gracanin Frkovic
Junior Brand Manager: Ivan Jonjic
Account Executive: Ana Krstic
Digital Marketing Specialist: Elia Vucelic
Designer: Matej Vuckovic
Junior Digital Media Performance Specialist: Rebeka Gaspar Curman
Producer: Kras Gancev
