Stay in the Shadows

Agency: Bleublancrouge


It's not always good to have other people's attention. Especially when those people are car thieves. This campaign demonstrates that, thanks to Sherlock's Antitheft Marking, the attention of thieves is diverted elsewhere. The thieves are personified by beams of light that automatically point to vehicles unmarked by Sherlock. They're inspecting them and getting ready to steal them.
Sometimes, it's good to stay in the shadows.

This professional campaign titled 'Stay in the Shadows' was published in Canada in January, 2018. It was created for the brand: Sherlock, by ad agency: Bleublancrouge. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 6 years ago.


Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Jonathan Rouxel
Art Director: Antoine Dasseville
Copywriter: Simon Blaquière
Production House: Consulat
Photographer: Simon Duhamel
Producer: Martine Goyette
CGI / Retouching: Visual Box


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