Briefed to reinforce the fact that Toyota moves South Africa every day while urging the country’s citizens to hang up their car keys and stay put, the agency responded with a montage of the current Toyota vehicle line-up followed by images of car keys being placed on tables and, suddenly, empty streets.
This professional campaign titled 'Stay home, South Africa. And Stay safe.' was published in South Africa in April, 2020. It was created for the brand: Toyota, by ad agency: FCB. This Film medium campaign is related to the Automotive and Public Interest industries and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: FCB Joburg, South Africa
Executive Creative Director: Tian van den Heever
TV Producer: Nakita Bolus
Account leadership: Alan Schreiber
Social: Lucy Holford-Walker
Multimedia designer: Lance van Rensburg
Researcher: Leigh Forrest
Above-the-line & Digital Media Team: Gwen Bezuidenhout, Langelihle Sithole, Kamo Modisane
Production House: Your Girlfriend
Editor: Morgan Dingle
Production house producer: Linda Bogle
Audio: Produce Sound
Sound Engineer: Louis Enslin