Statues Quo Exhibition
Description
Ogilvy Uruguay and Dove Uruguay created the "Statues Quo Exhibition"
The installation reflects that as a woman grows, the lower her self-esteem is
To commemorate the 20th anniversary of the launch of its campaign for Real Beauty, Dove conducted a new study in Uruguay with the consulting ID Retail to explore and learn about the current state of Beauty. The study concludes that as a woman grows, her self-esteem decreases: while girls (74%) say they have high self-esteem, the number decreases in adolescence (40%) and even more so in adult women (34%).
"Statues Quo Exhibition was born from the need to represent the data provided by the research on a real scale. Thus, we created this piece: through statues of a girl, an adolescent girl, and an adult woman, made on a scale of the level of self-esteem they declare to have. The visual impact is powerful, and the connection with the people on the street was immediate," explained Sebastián Mir, CCO Ogilvy Uruguay.
Romina Rivero CD Ogilvy Uruguay, added: "With Statues Quo Exhibition, we managed to transform data into a tangible experience. To maximize the impact, we located this installation in universities, schools, and different public spaces in the country. More than 1.6 million people came face to face with these 3 women. Undoubtedly, the impact of size leads us to take the dimension of the fall in self-esteem, invites us to reflect, moves us, and proposes us to talk."
Nicolás Peyrous, Head of Marketing, Beauty & Personal Care Unilever Uruguay, said: "From the moment they presented us with the idea, we loved it. It is a creative resource that solves a complex need. It manages to capture people's attention through the presentation of a new piece of data, humanizing it and showing it in an impactful way. The idea gives life to a rigorous investigation on the State of Beauty in Uruguay and invites people to reflect on the subject. At the same time, it brings tools to help strengthen women's self-esteem."
Dove's self-esteem project was declared of ministerial interest by the Ministry of Social Development of Uruguay.
This professional campaign titled 'Statues Quo Exhibition' was published in Uruguay in May, 2025. It was created for the brand: Dove, . This Experiential and OOH Outdoor media campaign contains 1 media asset. It was submitted 7 months ago by Chief Communications Officer: Marina Piacentini of Ogilvy.
Credits
Keka Morelle – Chief Creative Officer Latam
Thaís Frazão – Chief Strategy Officer Latam
Adriana Weinberg – Creative Excellence Director, Ogilvy Latam
Marina Piacentini – Chief Communication Officer Latam
Ogilvy Uruguay
Pablo Marqués - President
Sebastián Mir – General Creative Director
Romina Rivero – Creative Director
Bruno Petcho - Director
Lanna Collares – Operations Director
Joaquina Iribarren – General Account Director
Diego Todeschini – Art Director
Ignacio Arbelo – Copywriter
Mauro Jara – Graphic DesignerLucía Espósito – Project Manager
Lucía Lorenzo – Project Manager
Rodrigo Memoli – Copywriter
Sofía Lemos – Copywriter
Gastón Barboza – Graphic Designer
Michel Donatte – Graphic Designer
Felipe Bustelo – Copywriter
Juan Pablo Granitto – Producer
Mariel Miranda – Producer
Martín Solana – Post Production
Unilever
Veronica Eichsterheimer - Head of Marketing, Unilever Uruguay Nicolás Peyrous - Head of Marketing, Beauty & Personal CareAgustina Alcantara - Senior Brand Lead - Personal CareAgustina Izmendi – Brand Lead Beauty
Pía Sadauskas – Marketing Analyst
Research Company
ID Retail
Production Company
Guacho Films / Vista Urbana
Audio Production
Tokyo
Media Company
IPG MediaBrands
Social Media & Influencers
Wildfi
PR
Quatromanos
