ADVERTISING

We The Pvblic

Statement Mask

Agency: MullenLowe Group

Description

In June 2020, human lives were threatened by a global pandemic.
And in the Philippines, human rights were in danger too.
Millions of Filipinos in the country and around the world were shut in their homes.
On top of this, freedom of expression was threatened by the Philippine government: a national TV network was shut down, subversives were detained, and an Anti-Terror Law was put into place.
Idea
We The Pvblic, an local online news organization, and MullenLowe TREYNA co-designed The Statement Mask—a face mask that offered protection against Covid-19 infection, and took a stand on the current socio-political issues.
The message is simple—never be afraid to make a statement. Protest without fear.
The masks were launched in time for Independence Day, were sold across the metro, and worn during rallies—to protect freedom of speech, and be protected from the virus.

This professional campaign titled 'Statement Mask' was published in Philippines in June, 2020. It was created for the brand: We The Pvblic, by ad agency: MullenLowe Group. This Design medium campaign is related to the Media industry and contains 4 media assets. It was submitted about 1 year ago by Deputy Executive Creative Director: Roman Carlo Olivarez of MullenLowe TREYNA.

Credits

Advertising Agency: MullenLowe TREYNA, Makati City, Philippines
Chairman And CEO: Mike Trillana
Chairman Emeritus And Chief Product Consultant: Leigh Reyes
Chief Creative Officer: Abi Aquino
Deputy Executive Creative Director: Roman Carlo Olivarez
Senior Copywriter: Xanti Gonzalez
Art Director: Pearl Aquino
Technology And Platform Services Director: Raffy Bariso
Styling And Photography: Vince Canlapan
Styling And Photography: Issa Villaverde
PR Services Director: Tricia Kiocho
PR Assistant Manager: Jen Suguitan
Print Production Director: Jake Fernandez
FA Artist: Roger Rapacon
Chief Experience Officer (We The Pvblic): Josser Quilendrino
Senior Content Producer (We The Pvblic): Angelo Lasin

ADVERTISING

iStock Essentials

Happy multi generational women h...

Artist: DisobeyArt

iStock Signature

Using words to boost company worth

Artist: PeopleImages

iStock Signature

An investment in knowledge comes...

Artist: PeopleImages

iStock Essentials

Collage asian people happy onlin...

Artist: Chaay_Tee

iStock Signature

Friends enjoying picnic and taki...

Artist: recep-bg

iStock Essentials

Confident african ethnicity lead...

Artist: fizkes

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.