Athletic Greens

Starting Blocks

Agency: The Rec League


"Starting Blocks," a captivating docu-series presented by AG1 (Athletic Greens' flagship product), marks a new partnership between Athletic Greens and Allyson Felix, the iconic female track and field legend who holds the record for the most decorated athlete in both US and Olympic history.

This series is more than a documentary – it's a celebration of Allyson's indomitable spirit and her exceptional journey from athlete to mother to entrepreneur.

At the heart of this narrative is Allyson's resilience and courage. In addition to being the most decorated track and field athlete in history, she is paving a new path for the next generation of women.

Real progress is possible when we’re honest about what we’re up against. When Allyson’s former sponsor wouldn’t offer her maternity protection and she faced a pay cut of up to 70%, she wrote an opinion piece for the New York Times. When she found herself without a footwear sponsor for her final Olympic games, she created her own footwear brand, Saysh, that champions female athletes. In owning her story, Allyson changed more than just hers—she changed maternal protection policies, the footwear industry, and the status quo.

In this exclusive three-part video series, we get up close and personal with the real Allyson and hear first-hand the experiences that pushed her from running for medals to running towards change.

Named for Allyson’s most famous competitive advantages — an unmatched block start — the series is an inspirational reminder that whether it’s an Olympic race or a weekday morning, the way you start sets the tone.

“Starting Blocks’ isn't just about Allyson; it's about all of us who aspire to chase our dreams and reach new heights. It beautifully captures her unyielding spirit, a spirit that resonates with Athletic Greens' ethos of empowering individuals to seize control of their health and well-being.

Each episode, meticulously crafted by The Rec League – a creative agency immersed in sports culture – delves into a unique facet of Allyson's journey:

Episode 1 "The Path to Purpose": In the first episode of ‘Starting Blocks’ Felix shows us that the start of anything sets the tone for everything. Watch as she takes us through the defining moments of her life, and how she stepped into her purpose.

Episode 2 “A Race for What”: Allyson Felix may be the most decorated female track and field athlete in Olympic history, but running was only the beginning for her. She’s become a champion for women and mothers, making strides in advocating for maternal health. Hear Allyson and her mom talk about the importance of a good foundation and taking a stand for what you believe in.

Episode 3 “The Shoe That Fits”: A look into the inspiration for starting Saysh, a line of footwear designed for women, committed to supporting them as athletes and mothers. She knows that “it takes a lot of work to be confident in who you are away from what you do,” but by doing just she’s paved the way for others with a big dream that might also be a big pivot.

Most brands partner with athletes to sell a product. Athletic Greens' approach is different. Their mission is to empower people to take ownership of their health, but they recognize that reimagining even the smallest parts of your routine takes inspiration. That’s where Allyson comes in. This partnership is an embodiment of starting anew, pushing boundaries, and discovering our greater purpose.

This professional campaign titled 'Starting Blocks' was published in United States in October, 2023. It was created for the brand: Athletic Greens, by ad agency: The Rec League. This Film medium campaign is related to the Health and Sports industries and contains 3 media assets. It was submitted 6 months ago.

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