Now in its 18th year, the Big Knit Campaign asks the knitting population of the UK to knit tiny hats for innocent drinks, with the brand donating 25p to Age UK for every woolly creation, which makes a difference to the lives of older people all over the UK.
The six videos feature sheep telling people to put their wool to good use and “start bleating knitting” by joining The Big Knit. Ewe heard it here first.
This professional campaign titled 'Start Bleating Knitting' was published in United Kingdom in November, 2020. It was created for the brand: Innocent, by ad agency: BMB. This Film medium campaign is related to the Soft Drinks industry and contains 6 media assets. It was submitted over 2 years ago.
Advertising Agency: BMB, UK
Chief Creative Officer: Matt Lever
Creatives: Will Marsden, Jordan Down
Head of Strategy: Mel Arrow
Junior Planner: Ellie Malpas
Account Director: Matt Bonny
Production Company: CYLNDR