Description
Fluid lines and engineered materials define our latest collaboration with Swiss sportswear brand On, which introduces the updated Cloudventure 2.0 alongside an expanded selection of ready-to-wear for active lifestyles.
A refreshed design of our trail sneaker, for the great outdoors or urban terrain–with fresh fabrications and a Missiongrip™ outsole. The Cloudventure 2.0 is available in new colours, including core neutrals and vibrant grass green.
Technical garments and statement outerwear are crafted in engineered fabrics that offer breathability, comfort, and lightness, in a palette of earthy neutrals and energetic accent colours.
An accompanying campaign, captured against the dynamic backdrop of Les Costes Males, stars nunchuck artist Mana Kimura-Anderson, rock climber Matthew Bell, dancer Marie-Louise Hertog and tricker Daisuke Takahashi.
This professional campaign titled 'SS25: Drop 7' was published in Multinational Worldwide in May, 2025. It was created for the brands: Loewe and On, . This 360° medium campaign is related to the Sportswear industry and contains 33 media assets. It was submitted about 13 hours ago.
Credits
Production Company: 247PLUS
Photographer: George Eyres
Film Director: Sam Davis
Stylist: Gary David Moore
Makeup: Jonathan Sanchez
Casting: Quentin McQueen
Talents: Mana Kimura-Anderson, Matthew Bell, Marie-Louise Hertog, Daisuke Takahashi
Location: Les Costes Males, Spain
