Description
Spicy food burns. Sprite quenches. The Mukbang Straw makes sure the whole world hears it. To help creators capture that ultimate sensory moment, Sprite presents The Mukbang Straw. A first-of-its-kind, dual-chamber sound innovation engineered specifically for ASMR and Mukbang creators.
Designed to amplify the sound of every effervescent gulp, the Mukbang Straw turns the ultimate spicy food pairing into an acoustic event. Because when the food is fiery and the Sprite is ice-cold, relief shouldn't just be tasted, it should be heard at max volume.
This professional campaign titled 'Sripte Mukbang Straw' was published in Canada in September, 2026. It was created for the brand: Sprite, by ad agencies: VML Canada and WPP OpenX. This Audio, Content, and Experiential media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted about 14 hours ago.
Credits
Vice President, Marketing and Partnerships: Laura Cutsey
Director, Integrated Marketing: Jacques Blanchet
Senior Manager, Integrated Marketing: Solange Grimard
Agency: WPP Open X, led by VML Canada
Chief Creative Officer: Graham Lang
Account Executive: Emma Toth
General Manager: Louthiern Bonsart
Executive Creative Director: Mélissa Charland
Associate Creative Director: Jérôme Bajulaz
Account Executive: Sarah Brochet
Art Directors: Constance Prodhomme, Fabrice Bouty
Strategy Director: Charles-André Marleau
Copywriters: Michaella Antony, Chloée Desjardins
Account Directors: Camille Joly, Gaëlle Paquet
Account Managers: Nicolas Laurin, Victoria Walsh
Executive Producer: Rose Gauthier-Robitaille
Head of Integrated Studio: Maxime Boivin
Head of Production and Studio: Patrick Conway
Production Artists: Maurice Beauchesne, Hugo Lambert, Gregory Fleurantin
Retouchers: Andy Smits
Reviewer: Julie Goulet, Anna Verma;
General Management, PR: Meredith Montgomery;
Associate Creative Director, PR: Adela Kang;
Account Management, PR: Josephine Han;
Specialist, PR: Joëlle Paquette;
Production Partners
: Robocut Studio,
Bouillant Animation
