Description
Challenge:
The product, Sprocket, needed more awareness among the audience, and we had the task of establishing HP Sprocket as a perfect gift for new & expecting moms.
Insight:
The Firsts.
Parents love to cherish their children's memorable moments, be it their first smile, word, or first steps. That's why they capture these moments in pictures and keep them locked in their hearts! But how are we keeping track of our memories today? It's all in our phones, Ipads, and Laptops, and they take forever to be found. With HP Sprocket, you have your memories printed at that very instant. Print your memories and travel back to those beautiful times.
Idea:
The main thought was around "the firsts". We chose Soha Ali Khan & Kunal Khemu, who were celebrating their daughter's first birthday. The timing and purpose were just perfect. We created a video narrating the parenting journey of the star couple and the special moments around it. We also associated with mom and dad influencers, parenting blogs, and communities. On the e-commerce front, we created an entire brand page dedicated to Sprocket.
Results:
Impressions: 18MN+
Units Sold: 200+
Views: 3MN+
Engagement Rate: 9%+
Reach: 9MN+
This professional campaign titled 'Sprocket Full of Memories ' was published in India in July, 2023. It was created for the brand: HP, by ad agency: NEM Digital. This Content, Digital, and Direct media campaign is related to the Electronic Devices and Electronics, Technology industries and contains 10 media assets. It was submitted 10 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
