ADVERTISING

Loewe

Spring Summer 2027 precollection

Agency: C&S Carina Frey & Stefanie Barth

Description

A wardrobe of bold colour, hybrid materiality, and a heightened attention to craft. The latest collection by Jack McCollough and Lazaro Hernandez, captured in Madrid by Talia Chetrit and Julian Klincewicz.

Introducing Flamenco Flap, a supple new silhouette. The newest member of the Flamenco family. A feminine flap bag in ultra-soft leather, reimagining the signature Flamenco knots interlocking metal.

Versatility in considered twists. Shirts and sweaters are fused into singular garments, knitwear extends into shirting, and trouser silhouettes evolve through unexpected proportions.

Actors Diego Calva, Victoria Luengo, and Kristine Frøseth and LOEWE brand ambassador Jiang Qiming travel through Madrid’s markets, modernist buildings, and tiled tapas bars.

This professional campaign titled 'Spring Summer 2027 precollection' was published in Multinational Worldwide in October, 2026. It was created for the brand: Loewe, by ad agency: C&S Carina Frey & Stefanie Barth. This 360° medium campaign is related to the Fashion industry and contains 26 media assets. It was submitted about 2 hours ago.

Credits

Advertising Agency: C&S Carina Frey & Stefanie Barth, Paris, France
Creative Director: Jack McCollough, Lazaro Hernandez
Art Director: Carina Frey, Stefanie Barth
Photographer: Talia Chetrit
Director: Julian Klincewicz
Director of Photography: Dominik Panasiuk
Stylist: Jodie Barnes
Hair: Holli Smith
Makeup: Siddhartha Simone
Nails: Lucero Hurtado
Set Design: Cito Ballesta
Talents: Diego Calva, Victoria Luengo, Kristine Frøseth, Jiang Qiming
Models: Frauke Nijs, Thalita Ferreira
Location: Madrid, Spain

ADVERTISING

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