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Calvin Klein

Spring 2024

Description

Calvin Klein introduces its Spring 2024 campaign with renowned actor Jeremy Allen White in his debut for the brand wearing Calvin Klein’s most emblematic underwear.

A native New Yorker, Jeremy is shot by Mert Alas in his hometown in a series of stills and videos that showcase his connection to the city and amplify his empowered energy in our most iconic styles. As seen on Jeremy, the Spring 2024 men’s Underwear collection refreshes classic Calvin Klein designs with new logo treatments and materials for stylish, everyday comfort. New Intense Power, Micro Stretch and Micro Mesh styles marry bold design with innovative fabrication for looks that are sleek and comfortable, while essential Modern Cotton and Cotton Stretch underwear provide an iconic base to every wardrobe. Across the Spring 2024 collection, Calvin Klein’s minimalist essentials are presented with modern innovation and sensuality in its purest form.

Calvin Klein introduces the second installment of its Spring 2024 campaign starring actor and musician Idris Elba styled in Calvin Klein menswear for his first campaign with the brand.

Shot by Mert Alas, the menswear campaign sees Idris in Calvin Klein’s most refined Spring styles. In outerwear, the Classic Trench Coat, Seersucker Full Zip Shirt Jacket and Sateen Bomber Jacket’s elevated materials offer a sophisticated take on easy everyday layering options. New slim suiting introduces an elegant, polished silhouette in tailored wool, sateen and cotton fabrications. The Spring 2024 menswear collection’s lightweight outerwear, modern tailoring and premium men’s apparel channel Calvin Klein’s signature bold, effortless minimalism.

Calvin Klein introduces the next chapter of its Spring 2024 campaign starring Kendall Jenner in womenswear.

Shot by Mert Alas, longtime brand ambassador Kendall channels sophisticated, effortless sensuality in Calvin Klein’s Spring womenswear collection. The new Relaxed Trench Coat defines the season, with a soft draping silhouette and fluid fabrication designed for elevated styling all Spring long. The Structured Stretch Blazer and matching Structured Stretch Wide Leg Trousers introduce polished separates with a clean finish for a contemporary and subtly sensual take on power dressing. The Line Leather Crossbody Bag is an elegant and compact day-to-night essential crafted from supple leather. Across categories, the Calvin Klein Spring 2024 womenswear collection’s timeless, refined styles embody the brand’s iconic approach to modern minimalism.

Calvin Klein unveils global brand ambassador Jung Kook in Calvin Klein Jeans for the latest chapter of the brand’s Spring 2024 campaign.

Shot by Mert Alas, the campaign amplifies Jung Kook’s status as a global popstar, showcasing his natural confidence as he takes over the iconic Grand Central Station in new Calvin Klein Jeans styles. The latest Calvin Klein Jeans collection infuses wardrobe essentials with the brand’s youthful energy and distinctive minimal design codes: the 90s Straight Fit Jeans offer a nostalgic take on the quintessential denim silhouette, and the Oversized Monogram T-shirt upgrades a closet staple with a tonal take on the iconic Calvin Klein monogram logo. From new denim to elevated casual apparel, the Calvin Klein Jeans Spring 2024 collection brings unique style to iconic products and brings the brand’s authenticity into focus for a new generation.

Calvin Klein launches the final installment of its Spring 2024 campaign featuring global brand ambassador and musical sensation JENNIE in Calvin Klein Underwear and Jeans.

Shot by Mert Alas, the campaign magnifies JENNIE’s playful confidence and infuses Calvin Klein’s emblematic Underwear and Jeans with her distinctive pop energy, elevating each style to icon status. New Intense Power underwear updates classic silhouettes with a bold iteration of the Calvin Klein logo, while new sensual Minimalist lingerie is designed for expressive, seductive comfort. The 90s Straight Jeans project effortless, nostalgic style with a stylish loose fit perfect for spring and beyond. This season’s Calvin Klein Underwear and Jeans collections are defined by relaxed simplicity, updating classic designs with a timeless, youthful attitude.

This professional campaign titled 'Spring 2024' was published on January 04, 2024. It was created for the brand: Calvin Klein, . This 360° medium campaign is related to the Fashion industry and contains 54 media assets. It was submitted 1 day ago.

Credits

Production Company: 138 Productions / January Productions
Photographer: Mert Alas
Stylist: Emmanuelle Alt
Hair: Holli Smith
Makeup: Diane Kendal
Nails: Megumi Yamamoto, Susan Price
Set Design: Colin Donahue
Models: Jeremy Allen White, Idris Elba, Kendall Jenner, Jung Kook, JENNIE

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