Spreading Fun

The Ohio Lottery is “Spreading Fun” with six new holiday Scratch-Off games brought to life through a nostalgic model trainset. The spot follows a train carrying Scratch-Offs through a snowy Ohio landscape before revealing two adults playing the games beside the elaborate trainset. The final twist: the “snow” blanketing Ohio is actually Scratch-Off shavings, bringing the idea of “Spreading Fun” to life.
The Shipyard partnered with Loud Cloud, a production company known for stop-motion work, and a team of artists and fabricators to transform a common model train into the “Ohio Lottery Express.” Miniature Ohio landscapes, detailed cityscapes, and practical snow effects create an immersive holiday world, keeping the magic in-camera rather than relying on digital effects.
The campaign includes :15 and :30 TV spots, digital OOH, paid and organic social assets, broadcast and streaming audio, digital ads, and in-store print and online placements.

The Shipyard brings holiday nostalgia to life for the Ohio Lottery.
Launching October 20, “Spreading Fun” introduces six new holiday Scratch-Off games through a campaign that combines the familiar magic of a model trainset with a playful, distinctly Ohio story. The campaign will be running through December 27, 2026 in the state of OH.
Handcrafted production gives the campaign its distinctive character. The Shipyard partnered with Loud Cloud, a production company known for stop-motion work, and a team of artists and fabricators to transform a common model train into the “Ohio Lottery Express.” Miniature Ohio landscapes, detailed cityscapes, varied lenses, driving music, and practical snow effects create an immersive holiday world that keeps the magic in-camera.
A nostalgic holiday world delivers a fresh creative reveal. The spot follows a train carrying Scratch-Offs through a snowy landscape before revealing two adults playing the games beside the elaborate trainset. The final twist: the “snow” blanketing Ohio represents Scratch-Off shavings, bringing the idea of “Spreading Fun” to life.
The creative reflects a deliberate choice to pursue classic, enduring storytelling. Drawing inspiration from holiday specials and Christmas mornings around a trainset, The Shipyard embraced tactile craftsmanship at a time when AI and digital effects are increasingly part of creative production. The ambition was to create something memorable, iconic, and rooted in the Ohio Lottery’s longstanding association with fun.
An integrated rollout carries the idea across the holiday season. The campaign spans broadcast and online video, radio, digital out-of-home, digital, social, in-store signage, and a landing page. Two versions support its extended run: an October–November spot that transitions from fall to winter and a December version set entirely in winter.
A collectible extension turns the campaign into a holiday keepsake. A limited-edition series of 100 ornaments modeled on the campaign’s locomotive brings the Ohio Lottery Express into the real world. Giveaways through online contests in the MyLotto Rewards app extend the creative idea and give audiences another way to participate.
The campaign connects year-round players with seasonal gift-givers. The Ohio Lottery’s audience broadens during the holidays, reaching people who may only purchase Scratch-Offs as an annual tradition or gift. The Shipyard built “Spreading Fun” around familiar holiday imagery and shared excitement to resonate with both loyal players and occasional buyers.
Campaign Elements include:
TV: :30 and :15 spots
Broadcast and streaming audio: :30 spots
Digital out-of-home (DOOH)
Digital: App banners, app overlays, web and mobile banners, and emails
Social: Paid and organic assets
Web: Holiday landing page
In-store and online video: PAD, DTS, and Daily Draw Overlay Video
In-store print and signage: Table cards, posters, and ticket seller art