Success an apparel brand from Kolkata wanted to spread the warmth of kindness to underprivileged children in the cold month of December. Hence, they with joined hands with Shishur Sevay, and began a workshop of flame painting with the children sheltered by the organisation. The results warmed countless hearts. The children created one-of-a-kind paintings with the warmth of their smiles, using candle-flames and paper. The incredible artworks were displayed at Success stores, to be given away to customers after every purchase. As the customers bee-lined, interest soared and so did the sales for the month of December. The profit was shared with the young artist as a warm gesture of goodwill.
This professional campaign titled 'Spread the Warmth' was published in India in December, 2019. It was created for the brand: Success Menswear, by ad agency: SoS Ideas. This Integrated medium campaign is related to the Fashion and Public Interest, NGO industries and contains 2 media assets. It was submitted over 3 years ago by Ray: Siddhartha Sankar of Inner Circle Advertising.
Advertising Agency: SoS Ideas, Kolkata, India
Executive Creative Directors: Souvik Misra, Soubhik Payra
Senior Creative Director: Uttaran Chaudhuri
Creative Director: Siddhartha Sankar Ray
Director: Indrashish Mukherjee
Production House: Eye Wash Entertainment