Agency: Addvisuals


The Brief:
Women these days feel unsafe when they venture out in the open alone. There is always the danger of eve-teasing, harassment and even kidnapping too.
In such a scenario, Chilli Guard, a concentrate of chilli pepper in an aerosol spray, can boost their confidence to step out. When sprayed on the face of the attacker, it knockouts that person for at least 30 minutes, giving you enough time to get help.
The idea:
We designed a poster which captures the exact working and effect of the Chilliguard spray. It shows a woman in a martial art pose in an innovative illustration. Through its design, the poster encourages women to choose the Chilli Gaurd pepper spray as their self-defense tool and feel fearless.

This professional campaign titled 'Spray' was published in India in February, 2017. It was created for the brand: Chilliguard, by ad agency: Addvisuals. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: Addvisuals, India
Art Director / Copywriter: Manoj Sharma
Illustrators: Abhijeet Sharma, Manoj Sharma


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