Spot The Difference

Agency: TBWA


Did you spot the differences? In the bottom picture, the family is enjoying a meal bought at Lidl. The potatoes are only 46p per 1kg. The full roast chicken is only £2.15 per kg. The broccoli is only 13p per 100g. The Simply Fizzy Spring Water is only 17p per 2l. The green beans are only 40p per 100g. The food in the picture above is from another major supermarket and costs considerably more. Isn't it time you visited

This professional campaign titled 'Spot The Difference' was published in United Kingdom in June, 2015. It was created for the brand: Lidl, by ad agency: TBWA. This Print medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 8 years ago.


Advertising Agency: TBWA, London, UK
Creative Director: Jeremy Carr
Art Director: Simon Morris
Copywriter: Dean Webb
Illustration: Demon
Account Director: David Owen

The Human Right...


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