Armenia’s challenge while organizing Junior Eurovision 2022 was to present the country and the contest uniquely. The chosen symbol had to express the Armenian while avoiding clichés and be recognizable to the international community. It had to represent childhood without alienating the mature audience. Combining all this, Zuck proposed the spinning top: a toy known worldwide with unique iterations in each country. For children, it symbolizes play and joy, for adults - a memory of childhood. It has a history of nearly 6,000 years and, despite its simplicity, manages to convey the magic of play.
As a result of Zuck’s work, a digital 3d version of the traditional Armenian spinning top emerged. The neon lights and the ancient Armenian ornaments combined modern and traditional while maintaining the Junior Eurovision identity.
This professional campaign titled 'SPIN THE MAGIC' was published in Armenia in September, 2022. It was created for the brand: Eurovision, by ad agency: Zuck Independent Agency. This 360° medium campaign is related to the Music and TV and Streaming Promos industries and contains 2 media assets. It was submitted about 1 year ago by Creative Director: Ashot Hovakimyan of Zuck Independent Agency.
Advertising Agency: Zuck Independent Agency