Spills Happen

Everyone indulges in the occasional car dinner, but what happens when an inevitable spill happens?

For those moments, water repellant brand Rain-X has launched a new product line, Rain-X Pro Interior, designed to clean and repel interior stains.

To mark the moment, Rain-X is debuting a new spot developed in partnership with its creative agency of record, Cramer-Krasselt (C-K).

“Spills Happen” shows how the power of Rain-X can translate from the exterior to the interior. It turns a traditional product demo on its head by espousing the product’s benefits from the source of the mess itself — a juicy, drippy cheeseburger.
The spot is live across TV and social nationwide.

QUOTES
“Introducing a new line of interior products in such a competitive category meant we had to create something that’s truly distinctive,” said John A. Naoum, Group Brand Manager at ITW. “Cramer-Krasselt helped us do just that with ‘Spills Happen.’ We’re not just showing how Rain-X Pro Interior cleans and repels; we’re bringing a relatable, everyday mess to life in a way that’s impossible to ignore.”

"Traditional product demos often blend into the background, so we wanted to create something unexpected,” said Betsy Brown, EVP, Managing Director, Cramer-Krasselt. “By giving a voice to the source of the mess — a talking, drippy cheeseburger — we’ve turned a simple demonstration into a memorable, entertaining story that highlights the power of Rain-X Pro Interior."